Lancashire Cricket Club has just joined the group of other sports team that leverages on Blockchain technology. These teams use Blockchain to give fans better value for their money. The United Kingdom’s legendary club will begin selling tickets for all domestic and international fixtures at Emirates Old Trafford in 2020 through a blockchain-based platform.
According to a Friday press release, the club revealed that it will use a blockchain-powered mobile tickets platform dubbed TIXnGO. The platform has been developed with Lancashire’s ticketing service provider, alongside SecuTis, and was successfully tested during the 2019 season.
Lancashire to use platform for combating fake ticket
This move will help both the cricket club and fans stop falling prey to purchasing fake tickets. The platform is to be used by the club to combat the fake ticket menace. Lancashire’s head of ticketing and digital systems, Jonathon Nuttall, said that the club is the first in the sport to use the new blockchain secure mobile ticket technology.
“During the 2019 season, over 80% of tickets bought at Emirates Old Trafford have been made online, compared to less than 50% in 2018. This means that it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us. Nuttall said.”
MD of SecuTix, David Hornby, said that “blockchain technology addresses many of the ticketing issues that both sports organizations and fans alike face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets and simplifies the process of transferring or reselling tickets for the customer.”
Blockchain continues to gain traction in sports world
Just like in January when the National Basketball Association’s Sacramento Kings will tip off a live auction for gear with a blockchain-based app. Juventus, an Italian professional football team also used Blockchain platform to connect their fans globally to vote for their favorite song.
The platform reportedly authenticates auction items, patching problems that have long bedeviled gear-hungry fans. Last year, Italian luxury sports car brand Lamborghini began using Salesforce Blockchain to trace, certify and authenticate heritage Lamborghini cars faster and more securely using its blockchain platform.
Few day back, Malta-based sports blockchain venture Chiliz revealed that it is launching a cryptocurrency exchange for sports and entertainment tokens.