“Thank My Farmer” is a newly introduced mobile blockchain app set to launch that shows consumers the origin of their coffee.
The app uses blockchain technology and would allow farmers to track the processes and journey of their beans.
With the blockchain app, customers, likewise, farmers track the origin of the beverage and allows fair support trade.
The app allows tracing the history of a product in this case, from coffee farms to supermarket shelves or neighborhood baristas.
The app came as a partnership with Farmer Connect and IBM and debuted at the Consumer Electronics Show in Las Vegas.
The app is built similarly alongside other IBM blockchain food projects under the IBM food trust umbrella.
How Thank My Farmer app works
With coffee supply chain involving a lot of processes, including harvesting, processing, packing, shipping, exporting/importing, blending, and roasting.
Blockchain tech simplifies the exchange and tracking of supply chain information and payments by creating a permanent digitized chain of transactions.
Every participant afterward gets an exact copy of the data, and blockchain additions are shared throughout the network.
The app gets information directly from the blockchain in a standardized way that can be used across the industry.
It connects coffee drinkers to farmers, traders, roasters, and brands and uses an interactive interface to tell the bean’s story.
The app will allow users in U.S and Canada scan QR codes on 1850 brand coffee as European n consumers will access the app through a new brand, Beyers 1769.
As the blockchain app continues to gain users, large and small companies will be invited to join.
Coffee community development
Coffee drinkers will be able to support the communities where their coffee is grown by funding local projects.
The founder and President of Farmer Connect, David Behrends, explained that the app would grow a relationship with drinker and their cups.
He said the aim is humanizing each coffee drinker’s relationship with their daily cup.
Consumers can play an active role in sustainability governance by supporting coffee farmers in developing nations.
Through the blockchain and this consumer app, we’re creating a virtuous cycle David said.