After creating it’s non-fungible-token, Avocados from Mexico partnered Block V, so audiences can collect the token in order to win prizes, including a $2,745 tiara. The token released by Avocados from Mexico is part of its big advert campaign on Sunday for the Super Bowl match.
The advert which would act as an interlude during the Sunday match is categorized as part of the most expensive and lucrative in the globe as it will feature blockchain technology. This will make them the first company in the industry to make use of blockchain tech in an ad.
However, Avocado from Mexico has released the advert to be shown to the audience during one of the breaks between the match before the matchday. The ad features actress Molly Ringwald presenting a fictional version of QVC shopping network such that shoppers can purchase gifts for their avocados like a Tortilla Chip Pool Float, or an Avo-Carrier.
The partnership between Avocados from Mexico and Block V allows users to collect vantom token through a vantom wallet alongside a number of key actions for brand promotion. Interestingly, the more a user gains token they are entered into a prize fun with a chance of winning $30,000.
Ivonne Kinser, head of digital marketing at Avocados From Mexico, said in a statement that after they must have conceptualized their digital campaigns, they no longer look to the present but rather to the future so as to merge those breakthrough technologies which could change marketing.
He said further that they continue to source for ways of promoting their product to move their industry forward.
Vatom Labs, on the other hand, has joined hands with many leading marketing firms for similar activations, although not for an event as large as the Super Bowl. The firm in August worked alongside Miller Lite to create a mobile game powered by blockchain technology